AI Insights · Timothy · July 2023
Top Fashion Games in South Africa: Q2 2023 Performance
Discover the performance trends of the top five fashion games on a unified platform in South Africa during Q2 2023, based on data from Sensor Tower.
During the second quarter of 2023, the top five fashion games in South Africa showcased diverse performance trends across weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of how these apps fared in the competitive market.
Project Makeover from Magic Tavern, Inc. saw a notable increase in both revenue and downloads as the quarter progressed. Weekly revenue started at approximately $7.7K at the end of March and peaked at about $10.1K by the final week of June. Downloads followed a similar upward trajectory, beginning at around 5.2K and reaching close to 9.9K. Active users also demonstrated a steady climb from 48.8K to 51.9K over the same period.
Crowdstar LLC's Covet Fashion: Dress Up Game experienced fluctuations in performance. Revenue was fairly stable, ranging from $1.8K to $3.2K weekly, with a slight dip in early June before rebounding to $2.8K. Downloads were modest, peaking at 4.5K in mid-June. Active users showed a significant spike, increasing from 4K in late March to 5.9K by mid-June, before settling at 4.8K at the end of the quarter.
SUITSME: Dress Up Fashion Game by ZIRAFIT LIMITED displayed consistent revenue, typically around $0.7K to $1.0K weekly. Downloads varied, with a notable peak at 2.8K in late May. Active users ranged from 4.2K in late March, dipping to 2.5K in mid-June, and ending at 3.3K.
Pocket Styler: Fashion Stars by Nordcurrent UAB showed steady performance throughout the quarter. Revenue hovered around $0.4K to $1.0K weekly. Downloads experienced a significant uptick in early June, reaching 3.4K. Active users also increased, starting at 10.3K in late March and peaking at 12.7K in mid-June, before stabilizing at 10.9K by the end of June.
Lastly, Merge Studio: Fashion Makeover from Paxie Games exhibited fluctuating trends. Revenue remained relatively low, ranging from $0.4K to $0.9K weekly. Downloads saw a peak of 10.3K in early April, but dropped to around 3.1K by the end of June. Active users showed a peak at 18.6K in mid-June, before declining to 13.8K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
